Starting today, Oddly Together will shift more into storytelling mode—and this is the first of many posts pushing the theme. Marketing is all about storytelling and in very few words (for the best marketing even tweets are too long). This little ad—taking advantage of Apple’s so called “Death Grip“—is smart storytelling in just so many ways.
The product is available from one of my favorite entrepreneurial sales sites: Etsy. The site for selling handmade stuff was founded in June 2005. I joined 13 months later, when I made the first purchase for my daughter.
Etsy is a creative community—one where people make and sell physical goods. I commend the Antenna-aid seller, assuming he or she is legit. I see 273 sales for an otherwise unidentified seller. Hopefully this marketing story ends “happily ever after” and not “I’ve been scammed.”
[Editor's Note: This post was moved to joewilcox.com from oddlytogether.com on Sept. 28, 2010.]
Do you have a marketing story that you’d like told? Please email Joe Wilcox: joewilcox at gmail dot com.