Original iPod
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iPod is Classic

In my professional life as a journalist, I only wrote one rumor story for which sourcing was truly sketchy. Generally my rule is this: Write what you know to be true in the moment based on the most reliable—and identified, meaning we directly communicated—sources available. But I didn’t feel confident about my Oct. 17, 2001 iPod story. My source (only one) confirmed that six days later Apple would unveil a “digital music device”, but it wasn’t clear what that meant, something the story reflects.

I reminisce about iPod because it’s gone. CNET, where I worked when writing about the mystery music device, reported the device’s disappearance yesterday. The link for iPod Classic now goes to iPod Touch, and the music player is no longer sold at Apple Store Online—not even refurbished. The extended name, adopted in 2007, is appropriate. The original iPod is a “classic”. It is one of four foundational products released in 2001 that still drive everything Apple in 2014. Music changed the fruit-logo company long before iPhone established the world’s largest tech company. [Read more]

Apple Watch
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My Real-Time Reaction to Apple Watch and iPhone 6

The big event is over. Today, Apple announced iPhone 6 and 6 Plus, with 4.7-inch and 5.5-inch screens, respectively; Apple Pay; and Apple Watch. What we don’t know is as important, if not more, than what we do. For example, Apple didn’t pinpoint when in 2015 the smartwatch would be available or how long the battery will last. But Cook did discuss the ease of charging overnight, which probably indicates enough.

As I suggested three days ago, today’s media event marks the beginning of the Tim Cook era, as he does things his way rather than Steve Jobs’. Notice how the CEO favors emphasizing the company brand over “i” this or that in product names. He also shed typical stern look for big, bold—and frequent—smiles. This is Cook’s day. [Read more]

Amazon Sale
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Amazon Sale is ‘Predictably Irrational’

I can’t stop chuckling over one of Amazon’s many marketing sleight-of-hands today. I awoke to email promoting a one-day sale and “up to 60-percent off select SanDisk products”. Heck, my BetaNews colleague Wayne Williams even wrote a news story. But based on my recent experience buying a “SanDisk Ultra 64GB MicroSDXC Class 10 UHS Memory Card” I wonder about all the savings.

I purchased the card on July 2nd for $34.99. For the one-day sale, Amazon sells the same card for a dollar more, although a newer version (e.g., refreshed packaging and SKU) is available for $31.99. Amazon claims 64 percent and 51 percent savings—$64 and $33—respectively. [Read more]

Maze
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Tim Cook must prove He can be an Innovation Leader

I must disagree with colleague Mark Wilson, who last week asserted: “There is no reason for anyone to care about the iPhone 6“, which as I write has 124 comments. I’m a big fan of provocative posts, because they engage the readership. But my feelings differ about commentaries that bluster without substance. Mark is absolutely wrong. There is every reason for everyone to care about the next iPhone.

Mark asserts that iPhone “used to be aspirational and high-end. Now the world and his dog has an Apple handset and it’s turned from something special into a poor substitute for one of the countless alternatives…The iPhone is run-of-the-mill. It is predictable. It’s just plain boring”.  In many ways, I agree, but his boring assessment is every reason to “care about the iPhone 6″. [Read more]

Joe Wilcox
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My Next Project: ‘How I Beat Diabetes’

I am working on a new ebook based on a personal, health crisis and will start taking preorders this week at Amazon: How I Beat Diabetes, qualifying repeatedly that Joe Wilcox is not a medical professional.

On July 13, 2013, my doctor called frantic about my glucose level. Day before, she drew blood for routine check on something else, and the lab ran the full panel. The number: 212 mg/dL Anything below 100 is safely normal. [Read more]