In this—one of the funnier Hitler parody videos—the dictator says: “If Apple sold Jony Ive’s gym sweat, millions would also buy that!” (Ive is Apple’s chief designer.)

Apple Watch
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My Real-Time Reaction to Apple Watch and iPhone 6

The big event is over. Today, Apple announced iPhone 6 and 6 Plus, with 4.7-inch and 5.5-inch screens, respectively; Apple Pay; and Apple Watch. What we don’t know is as important, if not more, than what we do. For example, Apple didn’t pinpoint when in 2015 the smartwatch would be available or how long the battery will last. But Cook did discuss the ease of charging overnight, which probably indicates enough.

As I suggested three days ago, today’s media event marks the beginning of the Tim Cook era, as he does things his way rather than Steve Jobs’. Notice how the CEO favors emphasizing the company brand over “i” this or that in product names. He also shed typical stern look for big, bold—and frequent—smiles. This is Cook’s day. [Read more]

Apple PR Insider: ‘You have to be able to control the journalist’

I envy Sam Biddle, who has just about the best job in blogging and journalism. Who else ahead of Apple’s big event (in about 90 minutes) would post a PR-crucifying story? His posts snark, and they’re just so damn enjoyable to read.

The photo for Sam’s story is brilliant! I first met Steve Jobs at the press briefing for opening of the first Apple Store, in May 2001, where he followed Walt Mossberg (left) around like a puppy seeking attention.

Amazon Sale
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Amazon Sale is ‘Predictably Irrational’

I can’t stop chuckling over one of Amazon’s many marketing sleight-of-hands today. I awoke to email promoting a one-day sale and “up to 60-percent off select SanDisk products”. Heck, my BetaNews colleague Wayne Williams even wrote a news story. But based on my recent experience buying a “SanDisk Ultra 64GB MicroSDXC Class 10 UHS Memory Card” I wonder about all the savings.

I purchased the card on July 2nd for $34.99. For the one-day sale, Amazon sells the same card for a dollar more, although a newer version (e.g., refreshed packaging and SKU) is available for $31.99. Amazon claims 64 percent and 51 percent savings—$64 and $33—respectively. [Read more]

Maze
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Tim Cook must prove He can be an Innovation Leader

I must disagree with colleague Mark Wilson, who last week asserted: “There is no reason for anyone to care about the iPhone 6“, which as I write has 124 comments. I’m a big fan of provocative posts, because they engage the readership. But my feelings differ about commentaries that bluster without substance. Mark is absolutely wrong. There is every reason for everyone to care about the next iPhone.

Mark asserts that iPhone “used to be aspirational and high-end. Now the world and his dog has an Apple handset and it’s turned from something special into a poor substitute for one of the countless alternatives…The iPhone is run-of-the-mill. It is predictable. It’s just plain boring”.  In many ways, I agree, but his boring assessment is every reason to “care about the iPhone 6″. [Read more]