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Newsroom and Masthead Matters

I normally pan top-10 lists, but this one sings, eh, zings: “10 Top Tips For PRs Considering Whether To Phone The Register. Dek: “You’ll Read These And LOL Even Though They’re Serious”. Read `em and believe `em, if public relations is your fame and contacting Joe Wilcox is your game.

The Reg gives great guidance, and I needn’t really add to the list but will a tinsy-bit. I read and file most PR emails sent directly to me. I just likely won’t respond, or will forward the message to someone else on the team. So if you don’t hear from me, despair not. [Read more]

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Robert Scoble and I Turn in Opposite Directions But Share Destination

While checking Robert Scoble’s website for a link, I came across something quite unexpected: “I have completely moved to social media“. Bwahaha! He goes one way, while I head another. I’m in the process of pulling back my online posts to my personal blog, which will act as the hub for social media as the spokes.

There is nothing original about the idea. Lots of bloggers put social services second. I have long waffled between the two approaches, with the majority of my personal posting going to Google+ since summer 2011. Main reason: Large audience of followers and lots of interaction with them. [Read more]

Pig in Mud
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Journalism and the Corporate Blog Problem

Blame—or perhaps credit, depending on viewpoint—for corporate blogging’s impact on news reporting belongs to Vic Gundotra, Len Pryor, and Robert Scoble. (Robert claims to “have completely moved to social media“; he’ll be back, so I link to his blog.) These three people played pivotal roles bringing to life Microsoft’s Channel 9 blogsite, which launched a decade ago.

I am in process of restoring my blog posts made to TypePad during the last decade, starting with 2004. The process is manual, rather than automatic, so that I can check links and also get some sense of who I was then as filter for better understanding who I am now. This morning I reposted, unchanged, “Corporate Blogsite: Marketing Veiled as News“, from April of that year. A week earlier, Channel 9, which is that post’s focus, went live. [Read more]

Free Admission
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No Wonder Free is the Expected Cost

L month, I read frighteningly insightful analysis “How the Internet Killed Profit“. Ah yeah. Facilitated in part by the Google free economy, many things that were profitable suddenly aren’t.  There’s little financial gain giving away valuable content. Free isn’t necessarily bad, just a myth—the great Internet lie that reinforces the justification no one needs to pay for anything.

But as I explained five years ago in post “The Problem with Free“: “Free and the Internet go oddly together, and not necessarily well together…People will pay for anything for which there is perceived or actual value. Free is an acceptable price when there is perceived or actual value”. Pay or free are the same because value matters more. The 2009 analysis responded to Chris Anderson’s assertion that on the Internet “free really can be free”. He is misguided. [Read more]

The Buzz Monster
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Business Insider Buzz Cuts Sources on iPhone 6 HairGate

The weekend’s stupid Business Insider story using a 9to5Mac community post for a news story about iPhone 6 “HairGate” boiled my blood. So mad, on Sunday, I drafted, but didn’t post, KickStarter pitch for site “Journalism? What the Fuck?”; in August I registered domain

Seeing the story, I tweeted: “Get a buzz cut. Problem solved”. Followup: ‘If I got 5 people to post on some forum that #iPhone6 smelled like a urinal some blog would write about stinkgate. Stop the insanity!” The buzz cutting here is one of sources, or lack of any that are credible. [Read more]