Yesterday, I griped about how effectively Apple PR sets the Fourth and Fifth Estates speculating and rumormongering. What coincidence! Today, 9to5Mac published Mark Gurman’s gripping inside look into Apple’s PR strategy. The story, “Seeing Through the Illusion: Understanding Apple’s Mastery of the Media“, is fine example of the kind of news reporting too often missing on the web today. His multi-section report is well-organized, believably-sourced (even where anonymously), and accurate—to which I can attest based on my experience dealing with Apple as a journalist. He also validates many of my ongoing complaints about how bloggers and journalists report about the company.
I am thoroughly impressed by Matt’s report, not because I agree but know it to be true. I have interacted with all the principal PR people that he identifies. He writes about my experience, and that of other long-time tech journalists. More importantly, I like his tone, which even when recounting something many readers will take as negative about PR, is flat. His story is balanced, well-sourced, and believable. [Read more]
I must thank Todd Bishop, whose tweet about a GeekWire story alerted me to the then forthcoming .wtf domain extension, which is now available. Generally, I think these dot-com wannabes are just plain stupid, but someone wants them—or ICANN decision-makers believe so. I ignored every domain registrar solicitation to grab one until .wtf.
My first concern is brand protection. I’ve pissed off more than a few fanboys over the years and I worried about someone snagging joewilcox.wtf and using that as a platform against me. You should worry, too, if you have any kind of brand to protect. “What the fuck?” is right. If your name is your brand, grab .wtf before someone else does. [Read more]
I can’t seem to escape Apple’s “Powerful” commercial, which during some primetime programs airs two, or even three, times. The TV spot is aspirational marketing done right, with booming tagline: “You’re more powerful than you think”.[Read more]
I am in one of my moods, basking in the glow of those people lucky enough to make San Diego Comic-Con 2014 pre-registration. This will be my sixth year attending as official press. From SDDC 2013, I wrote Comic-Con Heroes: The Fans Who Make the Greatest Show on Earth. Previous years, I focused on video interviews and photos. In reviewing the vids, I see that many are stuck in YouTube oblivion, and that I never blogged them. So let’s catch up with some oldies, most of which still have shelf life.[Read more]
Yesterday I awoke to an email from The Graham Norton Show asking to use this photo from my Comic-Con 2010 Flickr set. Well, thank you for asking! My pics all carry a Creative Commons non-commercial license. Please use them. But if you want to make money from them, so would I. Asking permission, and in this case offering to pay £175, is right thing to do. I would ask, too, and always credit CC photos.
I used the Leica X1 to shoot Comic-Con 2010, and my photos that year are superior to the other four. The Leica is small, limited, and pricey, but what photos she can produce. Yes, better than the Fuji X100 and chunky dSLRs costing much less.